Selling v Marketing - does this definition still hold good?
“Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering, and finally consuming it,”
Theodore Levitt
“Marketing Myopia,” Harvard Business Review 61 (July–Aug. 1960): 50.
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